This document explains how to find a computer's serial using Apple System Profiler.
To find a computer's serial number with Apple System Profiler 3.0 or later:

Figure 1 Apple System Profiler 3.0 window
To find a computer's serial number with Apple System Profiler 2.6.1:
The computer's serial number is located directly below the System Profile and Devices and Volumes tabs. See Figure 2.

Figure 2 Apple System Profiler 2.6.1 window
To find a computer's serial number with Apple System Profiler 2.6 or earlier:

Figure 3 Apple System Profiler 2.6 window